Around the year 2020, the world became more divided, and divisive. And our home here in the Tennessee Valley was no exception. Amidst this backdrop of discord, TVFCU emerged with a mission: to spread the warmth and unity that defines our beloved hometown. We sought to remind everyone that despite our differences, we are bound together by a shared sense of community and belonging.

We’re the largest locally headquartered financial institution in Chattanooga, and that means we are fully committed to our 17 counties – more than any other financial institution could be. And we live to serve our members and community – ALL our members and ALL of our community.

But how could we encapsulate this spirit of togetherness in a way that resonated with all whom we serve? The answer lay in a whimsical yet powerful symbol: woodland creatures roaming our urban landscape, embodying the message that TVFCU is indeed A Place for All of Us.

Yet our vision extends beyond mere representation; it's about the tangible impact we can make in the lives of those we serve. Whether it's a speedy car loan, facilitating homeownership in welcoming neighborhoods, or nurturing the growth of local businesses, every action we take contributes to the collective prosperity of our Tennessee Valley community.

. . . . and an anthem emerged, penned by Fancy Rhino's Caleb Lexford, in collaboration with award-winning singer and songwriter, Walter Martin.

When we walk together, look what we can achieve
Our Tennessee Valley lives in prosperity
Here’s a house for Robin in a friendly neighborhood
We’re climbing up the summit and we’re all sharing the goods
Without the hassle, without the fuss
TVFCU, A Place for All of Us

 

When we walk together, look what we can achieve Our Tennessee Valley lives in prosperity Here’s a house for Robin in a friendly neighborhood We’re climbing up the summit and we’re all sharing the goods Without the hassle, without the fuss TVFCU, A Place for All of Us

Why place ads in the Big Game?
The Super Bowl boasts over a hundred million viewers – the largest audience of any show every year. And national spots go for millions. But here locally, we are able to claim spots with our local networks for much less. One reason is because our focus is local, so our spots only need to show in our 17-counties. We also have a wonderful, year-round relationship with our local networks that affords us the opportunity. And lastly, we know that our community would love to see their local businesses featured in the biggest television event of the season and we are very happy to accommodate.

Moreover, our partnership with the creative minds at Fancy Rhino, a local creative agency and sanctuary for artists, transcends mere marketing; it's about weaving together messaging and artistry to craft something truly meaningful. Through captivating stop-motion animation by the talented team at See Creature Productions, our mascots traverse the lush forests and vibrant cityscapes of Chattanooga, embodying the spirit of unity and resilience that defines our community.

At TVFCU, we are more than a financial institution—we are stewards of community, owned by the very people we serve. Together, we forge a future where everyone has a place—a future where TVFCU remains A Place for All of Us.

See the Spot - A Place for All of Us